According to the Wikipedia entry on online bingo the gross annual yield of online bingo would reach $1,000 million ($1 billion) in 2010. The article must have been written several years ago because in 2011 online bingo is a $2 billion dollar a year industry exceeding all forecasts. Today there are millions of online bingo players around the world. The United Kingdom is the world’s largest online bingo market and most online bingo sites target the British bingo market. There are about 400 bingo sites operating in 2011. In recent years the bingo industry has expanded into Spain, Italy, Scandinavia and several other nations. Online bingo games are now available in a wide variety of languages.
Online bingo has never been as popular as it is today. Record numbers of people now play online bingo and have hundreds of sites to choose from. Bingo, which was once considered a game for pensioners and older women, has reinvented itself and has gone online with great success. In the UK the online bingo industry spends millions annually for expensive television advertising and there is hardly a commercial break without at least one advertisement for an online bingo site. Some of the largest online bingo brands sponsor popular daytime television shows. For example Wink bingo sponsors the hit television show ‘The Only Way is Essex’ commonly known as TOWIE. The show is Britain’s answer to the hit American reality show ‘Jersey Shore.’
There are many reasons for online bingo’s huge surge in popularity. Most players cite the excitement of the game as the main reason they play. Socialization is high on the list of reasons why online bingo is so popular. Players love the chat rooms and the chance to bond and socialize with other players. The chance to win huge amounts of money certainly is an attraction for many. Other prizes players can win include cars, luxury holidays, iPods, ipads, furniture, jewellery, concert and special event tickets and many other great prizes. The fact that online bingo can be played 24/7 is an attraction for many especially those who work odd hours.
The competition between bingo sites is keen and bingo operators are offering players all kinds of player perks and incentives. Generous bingo deposit bonuses are the norm today and most bingo sites offer players a variety of daily, weekly or monthly bonus schemes. Many online bingo sites have launched mobile bingo applications that make bingo even more accessible. Bingo players now have more choices than ever.