Mobile gaming is swiftly growing in popularity and in the near future is expected to generate billions in revenue for the online gaming industry. Cell phones and mobile devices are ubiquitous and most countries already have the infrastructure in place to support mobile gaming. A report released by Juniper Research a few years ago estimated that the mobile entertainment market is worth an estimated $17 billion and a steep rise is expected in the very near future. The report predicts that by 2011 the mobile entertainment market will be worth $77 billion.

Mobile gaming gives online bingo players the ability to play their favorite game almost anywhere there is mobile service. Bingo players with long commutes on public transportation can now play online bingo on the bus or train without disturbing other passengers. The opportunity to win sizeable jackpots is an obvious attraction of mobile bingo and other forms of gaming.

The mobile gaming revolution which started in Asia has caught on in Europe and to a limited extent in the United States. Thanks to the puritanical Unlawful Internet Gambling Enforcement Act of 2006 Americans cannot access many online gaming, including online bingo, websites. Once the law is repealed industry experts see a huge market for mobile gaming in the US. At present Europe is the biggest market for mobile gaming.

Mobile gaming fits busy lifestyles perfectly. As one industry insider put it, “There are tremendous revenue opportunities for all value chain participants in mobile entertainment over the next few years. Busy lifestyles in both developed and developing markets means that consumers will have to grab entertainment and relaxation as and when they can”.

The future of mobile gaming looks exceptionally bright and online bingo is expected to account for a large share of mobile gaming revenues.